The Nurse Entrepreneur

The Nurse Entrepreneur e-zine helps nurses find successful business ideas that will guarantee their financial success through the future.

Nurse Sentry of Canada

Each issue will give you unique and do-able ideas, plus provide you with resources to help guarantee your success in business.

Whether you are looking for part-time, or full time opportunities, a business with a health focus, or using a passion or hobby as your business idea, you will find all the answers you need with the Nurse Entrepreneur e-zine.

SEARCH IT is a powerful and useful tool that you can use to help you further research and develop the ideas I present to you in this book.

How?

It helps you see how many times a specific "key word" or phrase was searched for in the previous month.

Looking for ways to monetize your business? Search It will show you how.

Need to know if a domain name is available for a web site you wish to build? Yup, You'll find that here too

Search it can do much more as well, and the really nice thing about it all....it is totally FREE to use.

Search It

Marketing...what they didn't teach you in nursing school

Marketing.....something many nurses don't think they know how to do. After all, it wasn't one of the subjects they taught in nursing school.

Actually you were, it just wasn't called that.

Every day in your dealings with patients, residents, clients you spend time convincing them of the benefits of health care..."what's in it for them".

You were told it was providing information so patients could make "informed Decisions".

That IS basic marketing.

You market health care on an almost daily basis by providing INFORMATION...INFORMATION...INFORMATION

So, when you decide to branch out in to another business, whether it is health related or not, your marketing strategy must be to SHOW and TELL your prospective clients/customers...."what's in it for them"

And always stress the BENEFITS...BENEFITS...BENEFITS

The bare basics you MUST do:

business cards

These are so inexpensive to buy, and super easy to make yourself. Just remember to keep it simple; not over wordy, 2 colors should be enough and use good quality paper. If you offer a FREE consultation state it on your business card.

A simple, short but explanatory business name

It should say, in clear and short terms, who you are / what your service is. In my ebook The Nurses Action Guide to Starting Your Own Business I mentioned why my original name for my home health care business was a real flop. A lesson learned for me.

Read it now

A unique selling proposition (USP)

The mere fact that you are, or have been, a nurse will be a selling point for prospective customers.

People look for services and companies they feel they can trust. People still do TRUST nurses.

But never, never, misuse that trust!

Recommended reading:

Make the time to visit your library, or book store, and read this book. It's really not geared toward just large corporations. Any small business will benefit greatly from the lessons taught.

SELLING THE INVISIBLE: A Field Guide to Modern Marketing

by: Harry Beckwith

Have nursing issues you would like to share?

The International Council of Nurses web site is a great resource to help keep you up to date on issues of health and the nursing profession around the world.

Nursing students...there is a chat / bulletin board area where you can ask questions and get answers from other nursing students. Very insightful indeed.

Subscribe to their official journal or at the very least read some of the free issues available.

Visit their site at:

http://www.icn.ch

Thanks for spending some time with us.

Stay tuned for more helpful hints and strategies that will help you become successful in your own business venture.

If you would like to contribute to this e-zine simply leave your story on NurseSentry.com and you may just see it in our next issue.

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