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Traditional store fronts are location, location, location...and need
September 29, 2009
Dear subscriber

The Nurse Entrepreneur




The Nurse Entrepreneur e-zine helps nurses find successful business ideas that will guarantee their financial success through the future.

Nurse Sentry of Canada


Each issue will give you unique and do-able ideas, plus provide you with resources to help guarantee your success in business.

Whether you are looking for part-time, or full time opportunities, a business with a health focus, or using a passion or hobby as your business idea, you will find all the answers you need with the Nurse Entrepreneur e-zine.



SEARCH IT is a powerful and useful tool that you can use to help you further research and develop the ideas I present to you in this book.

How?

  • It helps you see how many times a specific "key word" or phrase was searched for in the previous month.

  • Looking for ways to monetize your business? Search It will show you how.

  • Need to know if a domain name is available for a web site you wish to build? Yup, You'll find that here too

    • Search it can do much more as well, and the really nice thing about it all....it is totally FREE to use.


    Search It




    Location counts for your business...but what about need?



    If you've ever taken any business courses, and even if you haven't, you are probably well aware of the term...LOCATION...LOCATION...LOCATION.

    If you're planning on a traditional store front business (as opposed to a web based) having a good location can really impact on the success of your business.

    My home healthcare products business originally started out in a building used by the local business venture help group.

    Bad choice!

    Then I moved it to a main street location....BETTER CHOICE

    The best spot however was within a local pharmacy store.

    I could have saved alot in moving expenses if I had just thought this out better in the first place.




    Ok, so you have thought it out, picked the very best location for your store front business (remember, this is just as important, even if your business is to be a service as opposed to retail sales), but how much thought have you given to NEED?

    Is the service or product you are offering needed in your community?

    Just because YOU think your business idea is cool doesn't mean anyone else does.

    A little patience, a little market research can save you time and money.

  • Ask friends, relatives, acquaintances if they see a need

  • Is there similar products or services already in your area? If not...why?

    • Patience...Patience...Patience....

    Research...Research...Research...


    A local example

    Last week a brand new store opened here in Moose Jaw. It is a uniform shop, appropriately called SCRUBS.

    A nice, short, easy to remember name that tells consumers what the store sells.

    But I was worried about the NEED for such a store.

    So I went in and asked....

    The lady who runs the store is a health care worker (I love it) and was running the business from her home originally (a great money saving idea).

    There are at least 2 other stores in town that sell uniforms but she has found a different angle...a USP (unique selling proposition).

    ...sound familiar!


    I can see several things within her USP that may help her survive

    1 - She has already set a name for herself (having started the business at home)

    2 - There had been another uniform shop in town previously but it closed due to a family tragedy. She knew the owner of this store, knew she did a good business...NEED was there

    3 - I've seen the type of uniforms the other stores here carry. They are fair quality, but basically the same design too.

    These other stores by the way are not specialty shops, but larger retailers who chose to carry this line of clothing because obviously they also see NEED

    4 - This new store owner has brought in practical, affordable, trendy designs that are UNIQUE in many ways. (thicker stretch pant material and stretch material built in to side seems as an example)

    Plus...she has accessories that others don't carry. We're talking surgical caps, stethoscopes and other such articles.



    Important tips to remember:

  • YOUR unique USP

  • location...location...location

  • NEED...NEED...NEED

    • :)



    Have nursing issues you would like to share?



    The International Council of Nurses web site is a great resource to help keep you up to date on issues of health and the nursing profession around the world.

    Nursing students...there is a chat / bulletin board area where you can ask questions and get answers from other nursing students. Very insightful indeed.


    Subscribe to their official journal or at the very least read some of the free issues available.



    Visit their site at:

    http://www.icn.ch






    Thanks for spending some time with us.

    Stay tuned for more helpful hints and strategies that will help you become successful in your own business venture.

    If you would like to contribute to this e-zine simply leave your story on NurseSentry.com and you may just see it in our next issue.

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